Ambassador is a DJ, promoter and radio presenter based in South West England. He has been running Evolution of Dub Promotions for the last 10 years and presenting the EOD radio show on Kane 103.7fm for the last 6 years. During this time his radio show has steadily gained popularity and now holds a dedicated listenership for always showcasing a diverse selection of dub music. Much like his sets he journeys through the tempos starting with the biggest original pieces of Jamaican roots and reggae, moving into the goldern eras of UK roots and into the freshest digital dub and steppas releases of today. Subsequently he has become known in the UK amongst promoters and sound systems for delivering a carefully crafted selection, conscious lyrics, energetic riddims and heavy basslines resulting in an uplifting experience for everyone on the dancefloor.
Over the last several years Ambassador has toured extensively playing regularly in venues up and down the UK as well as some of the UK’s biggest and most popular festivals. Having always been drawn to the universal sound of reggae music, he seeks out any opportunity to travel to perform and in recent times has reached clubs and festivals abroad such as Zion Station in Italy, the famous Yaam venue in Berlin, The Kelburn Garden Parties in Scotland and as far as the Goa Sunsplash celebrations in Goa, India.
By definition Ambassador is a representative and promoter of the music that he loves and having always had faith in reggae’s ability to uplift and bring people together is what drives him to bring his sounds to new audiences and cultures across the globe. He is a versatile DJ who takes pride in introducing reggae to new listeners, hoping that they leave the dancefloor or tune out of the radio with a renewed positive energy and enticed into exploring the wide spectrum of dub music for themselves.